Leonor McCall-Rodriguez

     As a diversity and international business development executive for Fortune 100 corporations in the United States and Latin America, Leonor gained extensive marketing and advertising experience. These strengths translated successfully to her work in health care and in developing innovative products and services solutions.

     As an award-winning marketing and diversity thought leader, she has addressed business and government officials in the state of California and at the Federal level on health care and business topics. She has served as trustee, board member, and advisor to several chambers of commerce and nonprofits. She is the creator of Latino Speakers Bureau and One Voice Insurance Services, an online portal connecting health insurance shoppers to brokers in six languages.

     An education advocate, she holds a Master of Health Administration, an MBA, and Bachelors degree in Economics. Recognition for her community work and professional achievements includes the 2009 Brillante Award from the National Society of Hispanic MBA’s (NSHMBA), the National Latina Business Woman Association’s Corporate Leader award, and inclusion in both Hispanic Business magazine’s Elite Latinas and Latino Corporate Elite, honoring high-ranking Hispanics in Corporate America.

     Leonor is an active member of the American College of Healthcare Executives, the National Forum for Latino Healthcare Executives, and a Board member of Health Care Executives of Southern California (HCE). She consults for hospital marketing initiatives including branding, patient experience, communications, social media, strategic management, and diversity and inclusion.

As an entrepreneur and marketing guru, Leonor has been a consultant to up and coming executives as well as businesses and start-up projects. She is the author, editor, and publisher of multiple books, including Reinventing Yourself In The Face of Change, which captures her personal and professional journey across geographies and how she embraced the power of bilingualism, diversity, and reinvention toward success. Order it on Amazon.com or click here.

    Pursuant to her personal interest in social media, blogging, new media, and emerging communications technology as well as her commitment to contributing to societal understanding through multiculturalism, Leonor continues developing new projects. In addition to her diversity and marketing consulting, she is a cartoonist. Her comic strip, Juanita La Ranita, is based on the cartoon character she created in the 90's for children's bedtime stories in Spanish. Its spinoff, the Juanita La Ranita bilingual comic strip has tens of thousands of devoted fans around the world following the little frog’s adventures on Facebook and interacting with the character.